Since October 2025, the Apple iPhone 17 series, which includes the stylish ultra-thin iPhone 17 Air with a concise design, the intelligent iPhone 17 Pro with enhanced AI capabilities, and the premium iPhone 17 Pro Max with an extended screen, has fully captured the minds and hearts of buyers in Thailand thanks to its competitive prices and high resale value.
Tourists and expats flock to these locations to upgrade their gadgets through leading operators AIS, True, and dtac, taking advantage of favorable prices on new models and savings from exclusive options such as tax refunds and trade-ins for older models like the iPhone 16.
Price Iphone 17, Air, Pro and Pro Max in Pattaya and Phuket
| Model | Storage | Price (THB) | Price (USD) |
|---|---|---|---|
| iPhone 17 | 256GB | ฿29,900 | $927 |
| 512GB | ฿37,900 | $1,176 | |
| iPhone Air | 256GB | ฿39,900 | $1,237 |
| 512GB | ฿47,900 | $1,486 | |
| 1TB | ฿55,900 | $1,733 | |
| iPhone 17 Pro | 256GB | ฿43,900 | $1,361 |
| 512GB | ฿51,900 | $1,609 | |
| 1TB | ฿59,900 | $1,857 | |
| iPhone 17 Pro Max | 256GB | ฿48,900 | $1,516 |
| 512GB | ฿56,900 | $1,764 | |
| 1TB | ฿64,900 | $2,012 | |
| 2TB | ฿80,900 | $2,508 |
Where to Buy iPhone 17 in Pattaya
There are no official Apple Stores in Pattaya, but there are several authorized resellers and large electronics stores where you can purchase the iPhone 17:
- Studio 7 at Terminal 21 Pattaya — one of the largest Apple resellers in Pattaya. They offer a wide range of iPhones, accessories, and official warranties. Address: 55/88 Moo 9, Pattaya 2nd Road, Nong Prue, Bang Lamung, Chonburi 20150.
- ASP @ Big Camera Corporation (Terminal 21 Pattaya) — a well-known electronics store with an Apple section, offering the latest models and device consultations.
- True Shop at CentralFestival Pattaya Beach — a branch of a large telecommunications and electronics chain. Address: 333/99 Moo 9, Beach Road, Pattaya, Chonburi 20150.
- Studio 7 at TUKCOM Pattaya — a convenient place to buy iPhone 17 and accessories. Address: 88/1 Moo 9, Pattaya 2nd Road, Nong Prue, Bang Lamung, Chonburi 20150.
- True Shop at Lotus’s South Pattaya — a small but convenient store for smartphone purchases. Address: 381/8 Moo 10, South Pattaya Road, Chonburi 20150.
These stores operate daily, have service points, and provide consultations on models, storage, and colors of iPhones.
Where to Buy iPhone 17 in Phuket
There are also no official Apple Stores in Phuket, but there are authorized resellers and large shopping centers selling the iPhone 17:
- Studio 7 at Jungceylon Phuket — the largest reseller in Patong. Address: Jungceylon Shopping Complex, Ratuthit Songroipi Road, Patong, Kathu, Phuket 83120. You can choose any iPhone model and purchase accessories here.
- Studio 7 at Central Festival Phuket — located on the second floor in the Plaza area. Address: Vichitsongkram Road, Muang, Phuket 83000. Wide range of gadgets and official warranty.
- Studio 7 Central Phuket (new branch) — a recently opened store with a full range of Apple products, consultants, and demo units.
- Power Buy and Banana IT in Phuket shopping centers — large electronics stores where you can find new iPhone models, chargers, and accessories.
Stores in Phuket operate daily, usually from 10:30 to 21:30. It is recommended to check the availability of a specific iPhone 17 model, color, and storage in advance to save time.
Prices with VAT and Tax Refund in Thailand
In Thailand, prices for iPhones, MacBooks, and other gadgets include a 7% VAT. Authorized stores such as Studio 7, True Shop, Power Buy, and Banana IT provide official Apple warranty and a receipt for VAT Refund. In unofficial shops and markets, for example on Pattaya Second Road or Patong Beach Market, VAT is not refundable and warranty may be unreliable.
VAT refund is available for tourists at Suvarnabhumi Airport or Phuket International Airport. You need to present the receipt, passport, and product at the VAT Refund counter before passport control. Typically, up to 7% of the purchase price can be refunded, minus a small service fee.
